Contents
Top Highlights from 2024
Tom Reber on Elite Sales Psychology
Ep. 416 – Sales Is About Listening, Not Talking
“Stop talking. Start peeling the onion.”
Learn how asking better questions—not pitching harder—wins high-value jobs and trust.
Understanding Tendering Like a Pro
Ep. 412 – Tenders 101 for Tradies
A relatable breakdown of how large-scale tendering mirrors everyday quoting—so you can start winning bigger contracts.
Hiring for EQ Over Skillset
Ep. 417 – Why the Best Teams Hire for Attitude First
Trade companies are now investing in emotional intelligence and in-house training. Here’s why it’s working.
Modern Estimating & Quoting Systems
Ep. 414 – How Tech Is Revolutionizing Quoting
From mobile photos to on-site quotes—discover the new tools that make quoting faster, more accurate, and more professional.
Weston Zimmerman: From Landscaper to SaaS Leader
Ep. 421 – Profit First Pricing for Trades
The founder of SynkedUp shares how solving his own pricing struggles led to building a financial tool for contractors.
Insane ROAS Case Studies
Ep. 419 – How Tradie Businesses Are Hitting 10,000%+ Returns
Matt walks through real ad results from solar, reno, and building companies—and what made them work.
Estimating vs Quoting Explained
Ep. 415 – Don’t Confuse These: Estimating vs Quoting
Find out why the difference between estimating and quoting matters—and how to deliver the right info at the right time.
Doubling a Trade Business in 5 Months
Ep. 418 – From One Apprentice to 10 Staff
How one business went from disorganized chaos to streamlined growth using marketing, systems, and tech.
Building Systems That Scale
Ep. 420 – What Freedom Feels Like When the Business Runs Without You
The truth about stepping back as an owner—and what it really takes to do it well.
Reverse-Engineering a $1M Business
Ep. 421 – Planning for Profit, Not Just Revenue
Break your big revenue goal into weekly actions. Want $1M? Sell 2x $1K jobs per week. This is how you make it real.
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