Pulling Your Story Together

Pulling Your Story Together Site

In the last part of the Building Trust and Rapport by Becoming a Great Storyteller series, we invite Bill Mueller and I talk about the type of content to use and what mediums to use that will best reach your customers. We also tackle how you can extract stories and content from projects that you do. We will also share how you can use videos to your advantage and repurpose it however you want.

Laying Your Storytelling Foundation: Know Your Customers

Laying Your Storytelling Foundation Know Your Customers_site

This week, we have the second episode in the Building Trust and Rapport by Becoming a Great Storyteller series. We invited Story Sales Machine’s Bill Mueller to continue where we left off and talk about the importance of engaging your customers.

Why Your Story Matters More Than Ever

Why Your Story Matters More Than Ever

We welcome you to the first episode of the series, Building Trust and Rapport by Becoming a Great Storyteller. The Story Sales Machine’s Bill Mueller joins us to talk about the importance of storytelling in any industry, specifically in sales, and using email as a powerful storytelling tool. We also cover the art of tying stories into mundane and otherwise routine tasks to create stronger engagements, and ultimately, tradie-customer relationships.

What You Should Be Outsourcing

What You Should Be Outsourcing

In this episode, Tom Martin of Virtual Trade Assistant and I will cover the importance of outsourcing in facilitating business growth. We will also help you understand when and what you should outsource in your business. Plus, we will discuss the steps you need to take and the variables you need to look into before hiring a virtual assistant.

The Success Journey of a Mid-sized Electrical Company

The Success Journey of a Mid-sized Electrical Company

In this week’s podcast episode, I talk with Sam Friend, the managing director of Stag Electrical. Sam shares how Stag Electrical started and how it has evolved to become the company that it is today. Sam talks about what it took to expand their services and why he thinks a business’s biggest asset is its staff. He also discusses the importance of marketing and what he envisions the company to be like in the future.

The Success Journey of a Mid-sized Roofing Company

The Success Journey of a Mid-sized Roofing Company site

In my conversation with Patrick Readyhough, We talk about the importance of leveraging your business’s database and how to retain customers instead of always looking for new ones. We also talk about accountability and coaching and how Patrick’s role has evolved over the years he’s been in business.

Goal Setting

Goal Setting

Everyone knows the importance of setting goals, but achieving them is a different thing for most people. One can create a goal today and forget about it the next month or give up on it, especially when it gets tricky. If this seems to be the case with you, you need not fret. There are practical ways to go about it so you can see your goals come to fruition!

Tradify’s Pulse Part Two

Tradify’s Pulse Part Two

In this week’s podcast episode, I talk once again with Michael Steckler of Tradify. We discuss the reason behind the Tradify Pulse reports and how it has helped more tradespeople understand what’s happening business-wise. Michael also shares the key insights they have found into their latest report and what advantages await those who are open about using software to automate and ease their processes.

How to Hold Kick-Ass Meetings

How to Hold Kick-Ass Meetings (4)

In this episode, I welcome Eric Anderton to the show. Eric and I talk about valuable information about meetings. Eric shares what a well-structured meeting looks like that will get you to solve the problems that you face in your business. He also talks about identifying your rally cry, areas of fierce focus, and the critical number you tie to each area of fierce focus.

How to Transition Your Business When You’re Forced Off the Tools

How to Transition Your Business When You’re Forced Off the Tools (3)

In this podcast episode, the second part of the series, Adapting to Forced Change, Genevieve and I talk about what a business transition looks like when forced off the tools as a business owner. We discuss the importance of accountability and how having someone who can help you get another perspective on your dilemma is crucial. Gen also shares a case study that will encourage you to push through when you go through unfortunate circumstances like accidents or illnesses.