132 – The right way of attracting talent into our businesses

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To build a solid team, you need to be good at attracting talent. In this podcast, we’re spoonfed the ultimate framework!

Series: The Top 3 Mistakes Growing Trade Businesses Make
Cohost: Danny Kerr from BT Academy

When it comes to building a successful business, there are few things more important than attracting talent into your organisation. Great staff can make, or break a company, which is why Danny has chosen this topic as part one of this EPIC three-part series.

Based out of British Colombia, Canada, BT Academy exists to teach businesses how to create a sustainable business structure, using the principles of a franchise model.

Franchises depend heavily on systems and processes, which serves as the fundamental lynch-pin in a franchises ability to operate out of multiple locations while delivering a consistent product/service.

My co-host in this series, Danny Kerr, has a background in franchising. A few years ago, he decided it would be a good idea to educate trade business owners how they can create similar frameworks in their own businesses.

As a result, BT Academy was born and they now help hundreds of organisations, right across Canada and the United States take their businesses to a level that is systemised, profitable and independent of any one person (in most cases the business owner).

In this series, we’ll be talking about what Danny considers the Top 3 mistakes that trade business owners make, from his experience with dealing with hundreds of organisations. Those areas are:

  1. Attracting the right talent
  2. Lack of focus on Gross Profit Margin
  3. The wrong prioritisation of time


If you’re interested in attracting talent, you’ll likely enjoy these past podcasts also:

Attracting the right talent

In this podcast, Danny unleashes some absolute gold about attracting talent into your organisation.

Not only does he teach us his ‘marketing for staff’ tactics, he has also offered up for you guys some amazing frameworks that you can get hold of, for the grand price of NOTHING!

Danny has a brilliant attitude when it comes to hiring staff. One that I think we should all learn from.

To paraphrase the message that I took from this recording, it’s not about ‘offering a job’, nor is it about ‘getting your business to the next level’. If you want to hire a successful employee, you need to tie their goals into your businesses.

You need to make them see a clear path of how to get to where they want to go, by moving the business in the direction that you outline.
If you can lay out a path for them, they can visualise it and monitor the progressional steps to helping them get there.

As both Danny and Al Levi say, it’s not about giving them a job, it’s about creating a career path. This means more than money to most people. Which means that when a competitor comes along offering them an extra few dollars an hour to come work with them, you have the upper hand.

You’ll love this podcast, it’s an absolute cracker!

Do me a favour, copy the link to this page and send it to someone that would benefit from hearing this.

No joke, Danny has left behind the most amazing templates, frameworks and business tools you’ll likely ever get your hands on.

There’s cut and paste templates for hiring and job posting, there’s how to videos to follow and there’s even an absolutely incredible figure tracking spreadsheet that took Danny and his team over 50 hours to create…and a video on how to use it (available from episode two). Amazing!

He’s also made some time in his crazy busy calendar for you to have a chat with him and his team, so you can learn how to apply those documents directly into your business. Again, for FREE.

They’ve also got loads more awesome things that they’ll be sending you, so fill in the form, grab your stuff and claim your calendar spot right now

Just letting you know that BT Academy may send you some more awesome content. If you’re not down with that, don’t fill in this form!
    If you like this content, you should see what else the folks at BT Academy have for you.

I hope you enjoy this episode and once again, PLEASE leave us a review at iTunes | Stitcher | Soundcloud, or YouTube.

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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