TSS073_Attracting an audience

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If you want to build authority, get good at building an audience.

Series: Becoming an Industry Expert

Cohost: Erin Haskell from HeatingHelp.com

Becoming an Industry Expert Overview.

You may remember back in episode TSS060, when Dan Holohan, who is well regarded as the worlds leading expert on heating joined us on Toolbox Talks. Dan’s journey is nothing short of remarkable. He’s (so far) the author of 18 books on the topic of heating, and the website heatinghelp.com receives millions of views every month, however it wouldn’t have gotten to where it has without his amazing daughter Erin.

When I last spoke Dan, he told me that Erin has taken the business to levels he never thought possible. After recording this series with her, I can see what he meant. Erin has an amazing knowledge of the online space and has been able to impart her skills into the business, thus turning it into a total machine.

Never before have we had someone on the show that can truly claim to be a world renowned expert in their industry/niche, so sit back and take some notes, because this is gold.

Episode 3, Attracting an Audience

If you want to be heard, you need to find people that will listen!

Experts have followers. If you want to become an expert, you need to start attracting an audience. Perhaps even more importantly, you need to get good at attracting the right audience. If you’ve ever been in that situation when you feel like you’re working with the wrong people, then that’s probably a significant contributing factor. You’ve got the wrong audience.

If you’re actively creating good evergreen content and you’re sharing it correctly, then people will start paying attention. It’s this process that builds trust with an audience and if you’ve managed to niche yourself in a certain area, then it likely that you’re well on your way to becoming an expert.

With a combined community of over a million humans, it’s fair to say that Erin and the Heating Help empire are pretty handy at not only attracting an audience, but also retaining one.
In this podcast, Erin talks to us about ways that Heating Help attracts their audience through the content strategy they have in place.


Episode One – Finding Your Niche 
Episode Two – Creating Engaging Content


A big thanks to Erin for joining me on this series and make sure you get across to HeatingHelp.com to check out the amazing things they’re going.

Also, please take 5 minutes to leave us a review on iTunes. It really helps.

You can also reach Erin at:
Email: [email protected]
Social: @HeatingHelp

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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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