If you want to build authority, get good at building an audience.
Series: Becoming an Industry Expert
Cohost: Erin Haskell from HeatingHelp.com
Becoming an Industry Expert Overview.
You may remember back in episode TSS060, when Dan Holohan, who is well regarded as the worlds leading expert on heating joined us on Toolbox Talks. Dan’s journey is nothing short of remarkable. He’s (so far) the author of 18 books on the topic of heating, and the website heatinghelp.com receives millions of views every month, however it wouldn’t have gotten to where it has without his amazing daughter Erin.
When I last spoke Dan, he told me that Erin has taken the business to levels he never thought possible. After recording this series with her, I can see what he meant. Erin has an amazing knowledge of the online space and has been able to impart her skills into the business, thus turning it into a total machine.
Never before have we had someone on the show that can truly claim to be a world renowned expert in their industry/niche, so sit back and take some notes, because this is gold.
Episode 3, Attracting an Audience
If you want to be heard, you need to find people that will listen!
Experts have followers. If you want to become an expert, you need to start attracting an audience. Perhaps even more importantly, you need to get good at attracting the right audience. If you’ve ever been in that situation when you feel like you’re working with the wrong people, then that’s probably a significant contributing factor. You’ve got the wrong audience.
If you’re actively creating good evergreen content and you’re sharing it correctly, then people will start paying attention. It’s this process that builds trust with an audience and if you’ve managed to niche yourself in a certain area, then it likely that you’re well on your way to becoming an expert.
With a combined community of over a million humans, it’s fair to say that Erin and the Heating Help empire are pretty handy at not only attracting an audience, but also retaining one.
In this podcast, Erin talks to us about ways that Heating Help attracts their audience through the content strategy they have in place.