Are You Outcome-Focused, or Service-Focused?

Are You Outcome-Focused, or Service-Focused? | Matt Jones | Ep. 356
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Being service-focused in your business is good, but being outcome-focused in your business is actually what your client really needs. In the competitive world of trade-based business. You have to make sure that your message is getting across and not just making any noise.

In this episode, we talk about how you can really make your business stand out from its competition. By focusing on what truly matters, like how to fix a problem for customers in need of specific services or solutions – rather than just providing any old thing they might be looking at right now-you’ll find yourself becoming an increasingly attractive option because people will know exactly where their needs lie!

Play Video about Are You Outcome-Focused, or Service-Focused? | Matt Jones | Ep. 356

Discussion Points: 

00:00 Intro
00:25 Welcome back to The Site Shed Podcast
03:00 The importance of asking WHY?
06:02 Framing up the conversation to define your win
07:00 Shifting our focus from services to outcome
10:00 Figuring out the actual problem and the final outcome
10:30 Getting better qualification process to get quality leads
12:05 Defining your win to get a measurable outcome
14:21 Prioritising the outcome based on agreed win
15:40 Presenting your business to stand out from your competitors
20:00 Importance of capturing data correctly to provide the best solution


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