371 – AI Powered Marketing: Enhancing your Trade Business

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Play Video about AI Marketing Trade Business - The Site Shed Episode 371

Are you aware of the emergence of AI tools? If you’re not, you’re probably living under a stone or something. In the recent episode of The Site Shed podcast, Matt Jones, owner and founder of Tradie Web Guys, discussed how AI is changing the way we market your trade business.

In this episode, we’ll dive deeper into how AI has shifted the balance of power in marketing, what AI tools are available for trade businesses, and what the future of marketing looks like.

The Emergence of AI in Trade Business Marketing

A lot of AI tools have been recently made available to the public. These tools have the power to change the way we market our businesses. We have never seen anything as exciting as this before. Matt highlights the shift in power that’s happening right now, and Google is sweating on this one a little bit. The availability of AI tools is transforming marketing for trade businesses, and it’s been a fascinating journey lately.

Ep371 Quote 1 - (Blog Banner)

The Future of SEO, Social Media, and Paid Ads

With the emergence of AI, the way we optimise our websites for search engines will change. AI tools will allow us to predict what users are searching for and optimise our websites accordingly. Social media algorithms are already using AI, and this will only become more prevalent. AI tools will enable us to create personalised ads that are more likely to convert.

Staying Ahead of the Curve

 It is important for trade business owners to stay ahead of the curve and keep up with the latest technology. With AI tools becoming more prevalent, it’s essential to understand how they work and how they can benefit your business.

Discussion Points: 
00:00 – Coming Up
00:14 – Tradie Web Guys
02:06 – Intro
02:59 – Welcome to The Site Shed
03:25 – Availability of AI to trade business marketing
04:13 – The Site Shed Newsletter
05:35 – OpenAI’s product, Chat GPT
07:05 – Chat GPT’s impact on Google
09:45 – Future of AI in marketing
11:25 – Ethical concerns with AI
14:55 – Chat GPT as a tool for business
16:40 – AI in the service industry
18:30 – Chat GPT and automation
20:45 – Conclusion and outro
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The Site Shed | Listen Notes


The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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