In this episode of The Site Shed, Matt is joined by Josh Koplin, co-founder of EDEN, a startup revolutionising how HVAC and other trade businesses quote and close work.
The conversation digs into the importance of instant pricing tools and how modern consumers now expect faster, self-serve sales experiences. Josh and Matt walk through real-world examples, sales process flaws, and smart ways to qualify leads earlier—so you’re not wasting time or missing opportunities.
“70% of homeowners are more likely to call a contractor that puts pricing on their website.” — ACHR News
Whether you’re in HVAC, bathrooms, solar, or roofing, this episode offers practical strategies for streamlining quoting, improving conversion rates, and removing bottlenecks.
💡 Key Topics Covered:
Why instant quotes improve close rates and customer trust
The outdated sales process still holding trade businesses back
How to create a discovery process that qualifies and disqualifies
The power of automating follow-ups with video and email content
Using tech like EDEN to offer flat-rate estimates that convert
Josh also shares how post-COVID consumer behaviour has permanently shifted, and why your quoting model needs to catch up.
If you’re tired of tyre-kickers and dead-end site visits, this episode will help you tighten your process and close more work, faster.
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