In today’s fast-paced world, staying competitive as a trade business isn’t just about delivering quality work on-site — it’s about running a streamlined, efficient operation behind the scenes too. In Episode 444 of The Site Shed Podcast, Matt interviews Brandon White from 3rd Brain Digital Operations and Automations to discuss how building a digital operations team can transform your business.
Why Trade Businesses Must Embrace Digital Operations
Gone are the days when tradies could rely solely on pen, paper, and gut instinct. COVID-19 showed us that businesses need strong digital systems to adapt and survive. A well-built digital operations team is no longer a “nice to have” — it’s essential.
Key Takeaways from the Episode:
Process First, Technology Second: Before investing in flashy software, focus on documenting your workflows and standard operating procedures (SOPs). A solid foundation makes future automation much easier and more effective.
Outsourcing vs. Hiring In-House: Especially for smaller trade businesses, outsourcing your digital operations team can be a smarter, more cost-effective move than hiring full-time staff.
Automation as a Force Multiplier: Streamlining repetitive tasks through automation allows your team to focus on higher-value activities that drive growth and profit.
The Big Payoff: A More Valuable Business
One of the biggest benefits of a digital operations team? It increases the value of your business. Investors and buyers look for businesses with documented processes and automated systems — it’s a clear sign of scalability and stability.
Start Small, Think Big
Brandon emphasizes that you don’t need to overhaul your business overnight. Start by mapping out a key workflow — like customer onboarding or quoting jobs — and document each step. From there, you can introduce automation and build your digital team in stages.
Connect with Brandon White
Instagram: @brandoncwhite
LinkedIn: Brandon White
Twitter/X: @BrandonCWhite
Want to unlock your business's hidden potential?
👉 Take the Opportunity Assessment Quiz – Answer 15 quick questions and uncover where your best wins are waiting.
Already ready to build a smarter, more scalable business?
👉 Book a free strategy call – let’s design your digital operations roadmap and get you moving faster.
