425 – From $1.5m to $100m in 12 years. Meet Tom Howard

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In this episode

From $1.5M to $100M in 12 Years. Meet Tom Howard
  • How Tom scaled his company from $1.6M to over $100M in annual revenue
  • His $50M+ acquisition success story—buying failing businesses and flipping them profitably
  • Why U.S. private equity is paying 10–20x profits—and how Aussie tradies can get ready
  • The key role of technology (like ServiceTitan) in tracking, scaling, and performance optimization
  • Why mindset, goal-setting, and the “Roger Bannister effect” are game-changers for trade growth

What does it take to scale a trade business from $1.5 million to over $100 million—all without investors?
In this mind-blowing episode of The Site Shed, Matt Jones chats with Tommy Howard, one of the most dynamic figures in the U.S. trades scene. Tommy shares his journey from humble beginnings cleaning trucks to building a multi-brand empire in HVAC, plumbing, and roofing—all while turning around underperforming businesses and unlocking massive growth.
If you’ve ever wondered what’s really possible in the trades, this episode will smash every mental ceiling you’ve had.

Key Takeaways

  • Private equity is coming to Australia: If you’re not prepared, you’ll be competing with those who are.
  • You’re in the data business: Track everything—calls, conversions, jobs, marketing ROI—to unlock predictable, scalable growth.
  • Pay your team more: Top-performing techs earning $300k+? That’s how you win the talent war.
  • Think big: Limiting beliefs are your biggest ceiling. Aim higher, plan smarter, execute relentlessly.
  • Use incentives to drive performance: Bonus structures aligned to KPIs helped fuel Tom’s 100% year-over-year growth.

Who Should Listen?

  • Trade business owners looking to scale fast
  • Operators curious about acquisitions or preparing for sale
  • Teams struggling with recruiting and retention
  • Founders ready to move from “on the tools” to strategic CEO
  • Anyone who thinks $10M is “as big as it gets”

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👉 Click here to get in touch and see how we can help grow your business.

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Reviews

The Site Shed is one of the best online communities and podcasts for tradies out there. The free content provided to members is unbelievable - offering invaluable advice to run a successful business, and the community of tradies is truly awesome. Do yourself a favour and check it out.

Peter Cox Business Man

Great work Matt with all the podcasts and the site shed facebook community group. The amount of information that you can learn for free in this space is unbelieveable. It's great to see like minded contractors and trades trying to improve their businesses and also share ideas and help others. Highly recommend. Thanks!

Ben Hern Business Owner

I have been listening to the pod casts for a few months now, I can't get enough of all the awesome content that you guys provide. Especially when you guys deliver it from a trade perspective which helps out a lot. Keep up the good work and hopefully one day I can afford one of the trade training trips.

Ché Henton Customer

I own a construction company,and i love learning how to make my bussiness more competitive,profitable and how to better serve my clients. The site shed is a wonderful place to get invaluable knowledge no matter your trade .

Michael Mullinax Construction Company Owner

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