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In this episode of The Site Shed, Matt chats with returning guest Ron Nussbaum, a former Marine turned construction tech entrepreneur, about the underrated superpower that can truly transform trade businesses: communication.
After years of dealing with frustrated homeowners and project misfires, Ron realised that communication breakdowns were at the heart of most issues in the construction world. That insight led him to build BuilderComs, a purpose-built platform that simplifies communication and centralises project information.
What follows is a wide-ranging conversation packed with practical insights for trade business owners looking to scale, systemise, and stand out.
Why Communication is the Real Game-Changer
Ron shares how simple changes in communication habits can prevent disputes, improve customer satisfaction, and even give your business a competitive edge. Whether it’s organising messages, assigning permissions, or just creating a single source of truth for all project updates, clear communication is the foundation for growth.
Key Takeaways
- 30% of construction projects end in disputes—most of which stem from poor communication and missing records.
- Centralising your communication isn’t just efficient—it’s professional, scalable, and earns client trust.
- Modern platforms like BuilderComs allow permission-based access, giving clients visibility without compromising internal operations.
- Training your clients on how to communicate with your team is as important as training your team.
From Tradesman to Business Leader
Matt and Ron also discuss the mental shift from being “just a tradie” to becoming a business owner, the myths that hold owners back, and why mindset plays a huge role in growth. Ron drops gems like
If you’re stuck in reactive chaos, struggling with customer expectations, or wondering how to scale without losing control, this episode is your blueprint.
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