Why Your Story Matters More Than Ever

Why Your Story Matters More Than Ever

We welcome you to the first episode of the series, Building Trust and Rapport by Becoming a Great Storyteller. The Story Sales Machine’s Bill Mueller joins us to talk about the importance of storytelling in any industry, specifically in sales, and using email as a powerful storytelling tool. We also cover the art of tying stories into mundane and otherwise routine tasks to create stronger engagements, and ultimately, tradie-customer relationships.